Luong Van Phuc — Founder & CEO of Divi Travel

For more than 20 years, Luong Van Phuc has lived and breathed Vietnamese travel. What began as a young guide leading trekkers through the terraced valleys of Pu Luong has grown into a lifelong mission: to show the world the real Vietnam — and the wider beauty of Indochina — one carefully crafted journey at a time.

Two decades on the ground

Phuc’s career spans every corner of the industry. He has guided international visitors across the northern highlands of Mai Chau, Sa Pa and Ha Giang, designed multi-country itineraries through Laos, Thailand and Cambodia, and built lasting relationships with the homestay families, local drivers and craftspeople who make each trip authentic. That hands-on experience — not a brochure — is what shapes every Divi Travel itinerary today.

A philosophy built on trust

“The best journeys are personal,” Phuc often says. He founded Divi Travel on three principles that still guide the company: travel should be tailor-made to each guest, responsible toward the communities and landscapes it touches, and rooted in genuine local knowledge. It is a philosophy that has earned Divi Travel an excellent reputation on Google and TripAdvisor, with hundreds of five-star reviews from travellers around the world.

Leading Divi Travel

As Founder & CEO of Divi Travel — operated by Thai Duong Tourism JSC — Phuc leads a team of local experts dedicated to designing private, custom journeys across Vietnam and Indochina. Under his direction, the company has welcomed guests from the UK, Germany, Australia, Singapore, Canada and beyond, each returning home with stories that go far beyond the guidebook.

Travel with Divi

Whether you dream of trekking the rice terraces of Pu Luong, cruising Ha Long Bay, or weaving a grand Indochina adventure, Phuc and his team are ready to craft a journey made just for you.

Divi Travel — Thai Duong Tourism JSC

📍 28 Tran Nhat Duat St, Hoan Kiem, Hanoi
✉️ info@divi.travel
📞 +84 (0) 963 234 876